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Is ChatGPT Plus cheaper on the App Store or on the website?

97 web-versus-App-Store price pairs for ChatGPT, Claude, Google AI and Mistral, and what they mean when you pay with an App Store card.

Last updated: · 8 min read

Quick answer

Is ChatGPT Plus cheaper on the App Store or on the website?

Neither. As of 29 October 2026, ChatGPT Plus costs $19.99 in the US App Store and $20 on OpenAI's website, and 22,99 € against €23 in France. The real gaps are elsewhere. Claude Max costs 25% more on iPhone in the US, and Google AI Pro matches its web price in 35 of 37 countries. AISubswithCrypto sells App Store cards at face value for crypto.

97

web and App Store price pairs compared on 29 October 2026

86 of 97

pairs where the two prices are within 1% of each other

3

pairs where the App Store costs more than 1% extra: Claude Pro annual, Max 5x and Max 20x (US)

−29.8%

Google AI Pro in Kenya's App Store against Google's Kenyan web price

How do App Store and web prices compare, plan by plan?

Official web price against the App Store price of the same plan and country, read on 29 October 2026. Google and Mistral rows are summarised where the prices are identical; all 97 rows are in our research file.

VendorPlanCountryWeb priceApp Store priceApp Store vs web
OpenAIChatGPT GoUS$8$8.000.0%
OpenAIChatGPT PlusUS$20$19.99−0.1%
OpenAIChatGPT Pro ($100 / $200 / $500)US$100 / $200 / $500$100.00 / $200.00 / $500.000.0%
OpenAIChatGPT GoFrance€87,99 €−0.1%
OpenAIChatGPT PlusFrance€2322,99 €0.0%
OpenAIChatGPT Pro (from)FranceFrom €103102,99 €0.0%
AnthropicClaude Pro, monthlyUS$20$20.000.0%
AnthropicClaude Pro, annualUS$200$214.99+7.5%
AnthropicClaude Max 5xUS$100$124.99+25.0%
AnthropicClaude Max 20xUS$200$249.99+25.0%
GoogleGoogle AI Pro35 of 37 countries, US includedSame as App Storee.g. US $19.990.0%
GoogleGoogle AI ProBrazilR$ 96,99R$ 96,90−0.1%
GoogleGoogle AI ProKenyaKES 3,700 (≈ US$28.48)USD 19.99−29.8%
GoogleGoogle AI Plus33 of 34 countriesSame as App Store—0.0%
GoogleGoogle AI PlusJapan¥725¥720−0.7%
MistralVibe ProFrance, Austria17.99 € incl. VAT17,99 €0.0%
MistralVibe ProGermany17.84 € incl. VAT17,99 €+0.8%
MistralVibe ProFinland18.81 € incl. VAT17,99 €−4.4%
MistralVibe ProDenmark18.74 € incl. VAT129,00 kr−7.9%
MistralVibe Pro9 other EEA and UK countries17.99 € to 18.74 € incl. VATEqual or lower−0.5% to −4.0%

Prices checked on

Gap = (App Store − web) ÷ web. Same currency: compared in local currency. Different currencies (Kenya; Mistral in Denmark, Sweden, Poland and the UK): compared on our US-dollar values. USD values computed by AISubswithCrypto from the local App Store price at the Narodowy Bank Polski (NBP, Poland's central bank) rates of 28 October 2026; US and Canadian App Store prices exclude sales tax, other storefronts include it.

Is ChatGPT Plus cheaper on the website?

No. In the US, Plus costs $20 on the web and $19.99 in the App Store, one cent less. In France, chatgpt.com showed €23 and the App Store 22,99 €. Go and every Pro tier match too.

Those are the only two countries where OpenAI's web price was visible to us. OpenAI publishes no web price per country: its pricing page sets the price by location, and we read it from France. OpenAI's help center adds that it does "not support annual billing" for Go, Plus or Pro. The App Store's second "ChatGPT Plus" item carries the Pro $200 price, not an annual Plus. Every storefront's price is on ChatGPT Plus price by country.

Why does Claude cost more on iPhone than on the web?

For Claude Pro monthly it does not: $20 on both. For the other plans it does. According to AISubswithCrypto's price check of 29 October 2026, the App Store is more than 1% dearer than the web in only 3 of 97 pairs. All three are Claude plans in the US. Max 5x costs $124.99 against $100, Max 20x $249.99 against $200, and Pro annual $214.99 against $200.

The comparison is like for like: claude.com says its prices exclude tax, and so do US App Store prices. The Anthropic pages we read do not explain the gap. Anthropic shows local web prices only after login, so we compared no other country. Claude's App Store prices in 38 countries are on Claude Pro price by country.

Is Google AI Pro the same price in the Gemini app?

Almost everywhere. Google AI Pro cost the same in the App Store and on Google's own country page in 35 of 37 countries. Brazil's App Store is R$ 0,09 cheaper (R$ 96,90 against R$ 96,99).

Kenya is the outlier. Its App Store prices Google AI Pro at USD 19.99, while Google's Kenyan page asks KES 3,700, about US$28.48: the app is 29.8% cheaper. Hong Kong has no Google AI page, and Korea's page shows no Pro price, so 37 countries were compared, not 39.

Is Mistral's Vibe Pro cheaper in the App Store?

Mostly yes. In 14 EEA and UK countries, the App Store matched or beat mistral.ai's VAT-inclusive euro price everywhere except Germany (+0.8%). Denmark shows the largest gap at −7.9%. Mistral's euro web price works out to €14.99 plus each country's VAT. Its US web price is $14.99 before tax, the same as the US App Store's $14.99.

What does this mean if you pay with an App Store card?

You pay the App Store price of your account's country, so the channel only matters where prices differ:

  • ChatGPT Go, Plus and Pro: no premium in the US or France. On iPhone, one US$25 US Apple card covers a Plus month at $19.99. OpenAI's own US gift card pays the web plan instead (ChatGPT gift card).
  • Claude Pro monthly: the same $20 in both channels.
  • Claude Max and Pro annual: the iPhone price is higher in the US. No single US Apple card of ours covers $124.99; our US values are US$25, US$50, US$100 (all on the pricing page).
  • Google AI Pro: the same price in the app in 35 of 37 countries.

Google Play prices were not checked: Play's public pages show only a price range per item. A card works only with an Apple Account or Google account of the same country as the card, and an App Store or Google Play subscription renews from that balance only while it lasts. See how to use an App Store card for ChatGPT.

How did AISubswithCrypto compare web and App Store prices?

We read 97 pairs on 29 October 2026: the vendor's official web price and the App Store price of the same plan in the same country.

  • App Store: in-app purchase lists of 39 storefronts, read between 20:36 and 20:38 UTC without logging in.
  • Web: official pages only, read between 20:37 and 20:50 UTC from a France connection. OpenAI and Anthropic show one location's price; Google publishes a page per country.
  • Gap: (App Store − web) ÷ web, in local currency when both use the same one, otherwise on our US-dollar values.
  • Left out: Perplexity shows only an annual-billing web price, and Grok's web plans carry other names than its App Store items.

App Store vs web price: questions

Is ChatGPT Plus $20 or $19.99?

Both: $20 a month on chatgpt.com and $19.99 in the US App Store, on 29 October 2026. US App Store prices exclude sales tax, which is added at checkout where it applies.

Is Claude Max cheaper on the web?

Yes, in the US: Max 5x costs $100 on claude.com and $124.99 in the iPhone app; Max 20x costs $200 against $249.99. Claude Pro monthly is $20 in both.

Is ChatGPT cheaper on Android than on iPhone?

We cannot say: Google Play's public pages show only a price range, so we did not collect Play prices. ChatGPT's App Store and web prices match in the US and France.

Why is Google AI Pro cheaper in Kenya's App Store?

Kenya's App Store prices it at USD 19.99, while Google's Kenyan page asks KES 3,700, about US$28.48. That puts the app 29.8% below the web on 29 October 2026.

Do App Store prices include tax?

Yes, in every country except the US and Canada, per Apple. US and Canadian App Store prices are before sales tax, like claude.com's and Mistral's US web prices.

Sources (19)
  1. ChatGPT on the App Store (United States) — Apple (read 2026-10-29)
  2. ChatGPT on the App Store (France) — Apple (read 2026-10-29)
  3. Claude by Anthropic on the App Store (United States) — Apple (read 2026-10-29)
  4. Google Gemini on the App Store (United States) — Apple (read 2026-10-29)
  5. Vibe by Mistral on the App Store (United States) — Apple (read 2026-10-29)
  6. Codex pricing: ChatGPT plans in USD — OpenAI (read 2026-10-29)
  7. ChatGPT pricing (served in EUR to a France connection) — OpenAI (read 2026-10-29)
  8. What is ChatGPT Go? — OpenAI Help Center (read 2026-10-29)
  9. Buying and redeeming OpenAI gift cards — OpenAI Help Center (read 2026-10-22)
  10. Claude pricing — Anthropic (read 2026-10-29)
  11. What is the Max plan? — Anthropic Help Center (read 2026-10-29)
  12. What is the Pro plan? — Anthropic Help Center (read 2026-10-29)
  13. Google AI plans (United States) — Google (read 2026-10-29)
  14. Google AI plans (Kenya) — Google (read 2026-10-29)
  15. Google AI plans (Brazil) — Google (read 2026-10-29)
  16. Mistral AI pricing — Mistral AI (read 2026-10-29)
  17. Explore App Store pricing upgrades (Tech Talk) — Apple Developer (read 2026-10-29)
  18. NBP average exchange rates, table A, 28 October 2026 — Narodowy Bank Polski (read 2026-10-29)
  19. NBP average exchange rates, table B, 28 October 2026 — Narodowy Bank Polski (read 2026-10-29)